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HOV Services UNVEILS NEW BRAND, WEBSITE AND WEBINAR FOR ELECTRONIC CONTENT SOLUTIONS DIVISION
TROY, Mich. (August 21, 2006) – HOV Services, LLC., a proven provider of document management outsourcing and business process improvement solutions for document intensive markets, today unveiled eContent MAX (www.econtentmax.com), the new name and website for its line of business offering electronic content management solutions for the education and publishing industries.

HOV Services eContent MAX has been working with publishing enterprises, libraries and corporations for over 14 years to repurpose in-demand content into a digital, on-demand asset, transforming it into a key, viable revenue source. With the tagline of “Maximizing the Value of Information”, HOV Services’s proprietary ACETmax process focuses on Analyzing, Capturing, Enhancing and Transforming clients’ content, maximizing return on investment.

“We are very proud of our new brand,” stated Karan Malhotra, Vice President and General Manager for HOV Services eContent MAX. “Our offering provides electronic content management solutions aimed at the lifecycle of content – through the integration of technology and third party tools within our workflow. Our ACETmax solution is unique because it allows us to build complete end-to-end solutions for our customers. The HOV Services ACETmax process helps organizations to reduce expenses and speed time to market to deliver effective content management products and solutions.”

The ACETmax process involves first analyzing the content and the intelligence within the content to ensure efficient and accurate data and content capture and conversion services. In the enhance stage, mark-up technology is used to enrich the content based on the client needs utilizing a unique XML-based visual styling process allowing for more efficient and diverse transformation to a variety of outputs from a variety of inputs.

“While HOV Services’s ACETmax process delivers high value integrated solutions that comprise the publishing cycle,” continued Mr. Malhotra, “eContent MAX also provides discrete technology-enabled services that make use of any of these steps as a service to its clients. Typical services include: Quality Assurance and Media Testing; Tech/Product Support Services; and XML, SGML, DTD based Training.”

For more detailed information about HOV Services’s eContent MAX solutions, please join us for a webinar on Friday, September 8th at NOON Eastern Time. To register for the webinar, please visit the following web link http://www.hovservices.com/econtentmax.

About HOV Services
HOV Services, LLC. (www.hovservices.com) - #19 on the Global Outsourcing 100 List - enables organizations to secure their decisions and their future by improving business processes through outsourced services in industries that are data and document-intensive, such as financial services, government, healthcare, insurance and publishing where accuracy, privacy and security are top concerns. Our customized solutions provide substantial and identifiable cost savings. HOV Services' integrated suite of solutions utilizes the latest technology surrounding data input, scanning--including the resale of scanning products, digital storage, retrieval and delivery of sensitive data and documents to increase the efficiency and effectiveness of back-office and administrative functions allowing organizations to outsource part or all of their non-core business processes.